Where Old Meets Its Next Chapter.

Thoughtful strategy, collaborative process, and the creative vision to know when to hold on — and when to let go. The work spans brand strategy, identity, guidelines, and visual language — always shaped by close collaboration across teams and a clear-eyed respect for legacy.

01 / Evolve Brand and Package Redesign + Relaunch • 2021
A plant-based protein drink reimagined through the lens of America's National Parks — channeling the restorative energy of the natural world into every touchpoint of the package and brand identity.

02 / Fast Twitch Energy — Brand Redesign, Identity + Packaging • 2021
A small, niche brand with big ambitions entering a crowded, competitive energy space. The work was a full end-to-end overhaul — strategy and research, modernizing the identity, scaling the system, and designing packaging bold enough to disrupt a shelf that doesn't forgive timid.

03 / Muscle Milk Brand Refresh • 2022
A brand with real equity that deserved a steady hand. The work was as much about listening as designing — sharpening the identity, unifying the system, and knowing exactly where to evolve and where to hold.

04 / Gx Visual Identity + Brand Guidelines • 2024
Gx was never just a product — it was a personalized performance ecosystem. A full visual identity system spanning brand positioning, design language, packaging, and guidelines built to scale across every touchpoint from packaging to digital to athletic equipment.