Product-Led Brand Design

Creative Director leading brand design from strategy through shelf — working across industrial design, packaging, and cross-functional teams to build cohesive product experiences. From the sidelines with the pros to the kids who want to be them.

01 / Gatorade Athletic Equipment — Coolers + Stainless Portfolio • 2022-25
Built with athletes in mind — for the pros, the people who want to perform like them, and the kids who want to be one of them someday. Co-created the brief and led brand design strategy across cross-functional teams — developing brand elements across product forms, packaging, and marketing. From the sideline cooler to the Rookie bottle, built to deliver at every level.

02 / DICK'S Sporting Goods — House of Sport • 2024
Retail isn't just shelf space — it's a brand statement. Led creative direction and design on the Gatorade pilot environment for DSG's House of Sport flagship format — bringing the full product portfolio to life around the Gx personalization platform. Built to let athletes choose their color, own their kit, and see themselves in the brand.