Built to Compete Beyond the Sidelines.

A showcase of cobranded collaborations that merge performance culture with everyday style—designed to live as confidently off the field as on it.

01 / Gatorade × F1 Custom Bottles • 2026
When two icons link up, the packaging better match the energy. Led design and strategy on custom driver bottles and team merch to launch the PepsiCo × Mercedes-AMG Petronas F1 partnership. First drop: Abu Dhabi.

02 / Gatorade x JuJu Watkins Custom Squeeze Bottle • 2025
Led concept through final design on a limited edition bottle built around her game, her roots, and her California story.

03 / Gatorade x WNBA All-Star Game 2025 “Let Her Cook” Campaign Squeeze Bottle and Towel • 2025
The line changed. The deadline didn't. Led design on the campaign squeeze bottle and towel, pivoting in-house from WE MADE THE W to Let Her Cook — synced to a TVC built around the athletes trailblazing in women's basketball. The pivot stayed behind the scenes. The work didn't.

04 / Gatorade Gx — Athlete Series • 2023-25
Photo art direction and e-commerce asset production across the Gatorade Gx athlete collaboration series — Pulisic, Messi, JJ Watt, DK Metcalf, and Candace Parker. On set through final delivery.

05 / Jordan Brand — Be “Like Mike” Bundle • 2017
Some briefs don't need reinventing — they need honoring. Led design on a limited edition bundle channeling 90s sports culture through bottles, apparel, and packaging built to feel like a time capsule.