I bridge business objectives and design thinking—bringing cross-functional teams together to build brands that connect and perform.
Grounded in startup agility and seasoned in corporate CPG, I lead creative strategy and design that drives alignment, sharpens brand voice, and delivers commercial impact.
Integrated Brand &
Product Expression
Creative Direction & Design Strategy across Product, Brand Identity, and Packaging.
Brand Design
Brand Strategy & Creative Direction across Identity, Packaging, and Visual Systems.
Collaborations
Creative Direction & Brand Partnership across Product, Campaign Content, and Cultural Moments.
Experiential Design
Creative Direction & Experiential Strategy across Activation, Production, and On-Site Execution.
